In 1950, French businessman Jacques Roche opened a furniture store on Lyon Street in central Paris, and later his two sons, Philippe and Francois, joined him. At the same time, in the same city, Patrick and Jean-Claude Shuchan founded their own furniture store on Sebastopol Avenue “Au Beau Bois”. In the future, business partners never met until 1960 at the Scandinavian furniture fair, which is held annually in Copenhagen. Having decided to start a joint business, the Roche and Couchan families jointly developed their first furniture collection, presenting both their furniture brand and the aesthetics of the Scandinavian countries on the French market. In subsequent years, a nationwide advertising campaign was launched through Elle Magazine, and a new brand appeared with the names of both sides: Roche Bobois. (coincided with the advent of television in many homes - 1970s)

Today, Roche Bobois has over 250 stores in 50 different countries, with collections of furniture covering sofas, armchairs, cocktail tables, dining chairs, sideboards, beds and accessories, including lighting, pillows and rugs. For decades, Roche Bobois has collaborated with many important contemporary designers, including Ora Ito, Cedric Rago, Sasha Lakic, Christoph Delcourt and Stephen Burks, as well as famous fashion houses such as Jean Paul Gaultier (on his 50th birthday), Sonia Rykiel and Missoni. Roche bobois