Vintage pair of Morelato armchairs made of cherry wood and upholstered in genuine Alcantara suede in a coffee shade. Italy, 1970s.Morelato is a legendary company, famous throughout the world for its furniture with perfect proportions and innovative solutions for any interior. The factory was founded in 1930 by Aldo Morelato; the design is based on the classics with the ability to surprise the client. Since the 1960s, the motto of this company has been "Modern Classic", furniture with clear geometry, functionality and light shades of fabric. The company's internal research center, in collaboration with the architect Ugo La Pietra, draws on the study of the works of Gio Ponti and Guglielmo Ulrich, as well as on the trends of rationalist architecture, creating modular and therefore customizable furniture with Novecento.The main type of wood used is American cherry, from which craftsmen manually create art objects. Time passes, generations change, - the quality remains unchanged, which is based on many years of experience and talent of designers and craftsmen, plus, new technologies and ideas are added to this. "We need to look forward, without forgetting the past." Modern furniture morelato rethinks the good old classicism, giving it a bit of modernity and becoming iconic.